• The zen of social media marketing (2010). Shama Hyder Kabani overview of how to engage with social media as a marketer
• Mining the Social Web (2013). Matthew Russell nuts and bolts python code to get at the APIs
• Social Media Mining with R. (2014). N. Danneman and R. Heimann nuts and bolts R code to get at the APIs
• Big Data: A Revolution That Will Transform How We Live, Work, and Think(2014). V. Mayer-Scheonburger & K. Cukier theoretical discuss and definition of ‘big data’
• Epidemiological modeling of online social network dynamics (2014). J. Cannarella1 & J. Spechler “Extrapolating the best fit model into the future predicts a rapid decline in Facebook activity in the next few years. [decline of 80% of users by 2017] “
• Understanding Digital Marketing (2009). D. Ryan and C. Jones overview of how to move from 20th to 21st century marketing

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