puki.org

The zen of social media marketing (2010). Shama Hyder Kabani overview of how to engage with social media as a marketer
Mining the Social Web (2013). Matthew Russell nuts and bolts python code to get at the APIs
Social Media Mining with R. (2014). N. Danneman and R. Heimann nuts and bolts R code to get at the APIs
Big Data: A Revolution That Will Transform How We Live, Work, and Think(2014). V. Mayer-Scheonburger & K. Cukier theoretical discuss and definition of ‘big data’
Epidemiological modeling of online social network dynamics (2014). J. Cannarella1 & J. Spechler “Extrapolating the best fit model into the future predicts a rapid decline in Facebook activity in the next few years. [decline of 80% of users by 2017] “
Understanding Digital Marketing (2009). D. Ryan and C. Jones overview of how to move from 20th to 21st century marketing