Data foundations · Analytics · Machine learning · MMM

Noah Ganter helps organizations turn marketing data into better decisions.

I build the data and technology foundations that make analytics useful, combining 25 years of marketing science with machine learning, AI, statistical modeling, applications, and cross-functional leadership.

Explore marketing analytics Learn about Noah Ganter

Marketing analytics and response modeling illustration
RM Response Modeling
2001 Founded
25 Years Online
3 Decades of Internet Trends Survived

Two sides of puki.org

Professional work. Personal life.

Choose the part of my world you want to explore.

Noah the data & analytics leader

Data foundations, useful models, better decisions

I connect data engineering, analytics, machine learning, software, and marketing teams—then use focused methods such as MMM when the business question calls for it.

  • Data acquisition and integration
  • Analytics applications and automation
  • Machine learning and AI solutions
  • Marketing mix modeling
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Noah off the clock

Family, place, curiosity, and Happy Mondays

A separate corner for the people, projects, and recurring rituals that make life fuller outside consulting: environmentalism, running, chess, family, DC, and the Monday videos.

  • Local environmentalism
  • Family and everyday life
  • Running and chess
  • Happy Monday videos
Enter the personal side