Placement
The second episode in the marketing mix series, focused on placement and how products show up in the market.
Price
The third episode in the marketing mix series, focused on price and how it behaves in the marketing mix.
The 4 Ps of the Marketing Mix
A first video in a series on the classic 4 Ps of marketing and how they connect to marketing mix modeling.
My Favorite Brands
A collage of the brands behind 25 years of marketing mix modeling, and the LinkedIn article to go with it.
Beaver Pond
A lovely little pond in New Haven, home to groundhogs, swans, geese, and a volunteer rehab crew.
Deep Learning
Why a marketing mix model is secretly a neural network with one neuron, and what happens when you give it more.
Running for Life
Started seriously in 2019, 874 miles in the pandemic year, and a lifelong habit of dissolving the negitrons one run at a time.
Local Environmentalism
Cleaning up trash, nip bottles, and micro-plastics at Beaver Pond, one weekend at a time.
Makin' a Cat
