This is the first in a series of videos I’m sharing from puki.org, focused on the classic 4 Ps of marketing: Product, Price, Place, and Promotion. I’m using this as a way to connect the marketing fundamentals I learned early in my career with the way I think about marketing mix modeling today.
Watch the video
The goal of the series is simple: start with the basics, then show how those ideas show up in data, models, and decisions. I’m especially interested in how the 4 Ps create a useful framing for thinking about marketing effectiveness, response curves, and the tradeoffs that brand teams wrestle with every day.
If this resonates, I’ll keep building on it with more videos in the same style.