Marketing mix analysis

PRM demo dashboard

Projected lift +18.6% vs prior period
Budget efficiency 1.82x return on spend
Brands compared 3 attraction profiles
Confidence 92% model fit

Top channels

View list
  • Retail promotion34%
  • Digital search29%
  • Email retention22%
  • Affiliate15%

Scenario notes

Open

Margins remain strongest when the spend curve is held below the inflection point and the channel mix is not over-weighted in one medium.