Videos
A running collection of videos posted to puki.org.
MMM In House: Considerations
Considerations for bringing marketing mix modeling in-house.
Happy Monday #736
A fresh Monday reset and a little forward motion.
Placement
The second episode in the marketing mix series, focused on placement.
Happy Monday #737
A fresh Monday reset and a little forward motion.
Happy Monday #739
A fresh Monday reset and a little forward motion.
Brand Attraction
An exploration of brand attraction.
Happy Monday #740
A fresh Monday reset and a little forward motion.
Why MMM Is So Popular
A look at why marketing mix modeling has become such a popular tool for understanding marketing performance.
Happy Monday #741
A fresh Monday reset and a little forward motion.
MMM Introduction and the 4 P’s
An introduction to response modeling and the ideas behind marketing response analysis.
Noah Ganter Professional Profile
Noah Ganter’s professional profile.
Happy Monday #742
A fresh Monday reset and a little forward motion.
Happy Monday #743
A fresh Monday reset and a little forward motion.
Price the Heavy Hitter
The third installment in the marketing mix series, focused on price.
Beaver Pond Clean up
A visit down to Beaver Pond.
DC da Bird
DC, the backyard grackle, in video form.
DC on My Head
DC, up close and personal.
Happy Monday #744
A fresh Monday reset and a little forward motion.
Happy Monday #738
A fresh Monday reset and a little forward motion.